Sportpesa announces fresh mega-deal

Kenya Premier League has been handed a lifeline, after betting firm Sportpesa announced its return to sports sponsorship.

This follows the signing of new contracts with the Kenyan Premier League, as well as defending league champions Gor Mahia, and AFC Leopards, in an event presided over by Sports Principal Secretary Peter Kaberia.

Kenya Premier League clubs have been through a rough patch for the last few months, following Sportpesa’s withdrawal from Sports sponsorship in the country, after the Government imposed a 35 percent tax on all gambling revenue.

However, the betting firm has made a comeback, announcing a Ksh 259.7 million sponsorship deal that will run for three years with the Kenya Premier League, as well as sponsorships worth Ksh198.6 million with Kenyan champions Gor Mahia, Ksh156.4 million with AFC Leopards and Ksh69.4 million with Football Kenya Federation.

“We are extremely excited to be able to partner with these four powerful industry players. As we have always maintained, developing local football talent is a key vision for our company,” said SportPesa CEO, Captain Ronald Karauri.

“Despite the economic policy setbacks we have suffered over the past few months, we remain committed to supporting local sports as much as we can to get Kenya where it should be, among the great football nations of the world.” SportPesa will feature prominently on the front of the Gor Mahia and AFC Leopards shirts for the next 3 three years” he added.

Speaking at the same press conference, the company also announced that English football club Hull City’s first team is set to make a historic maiden trip to Kenya in what will be a major score for the country’s football development goals.

The visit by the team which plays in the Championship league in the UK is aimed at exposing local players to international competition and increasing their exposure on the world football scene.

The team that will face Hull City will be decided at a Mashemeji Derby where AFC Leopards will face off with Gor Mahia on 1st May at Afraha Stadium in Nakuru.


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